About Us

Our Motto: All New, Always New

This isn’t just a tagline; it’s the heart of our philosophy. Since 1976, New Variety Store has been driven by one simple belief: your home and kitchen should always inspire you.

We started with a small vision to make trusted, functional, and beautiful products accessible to everyone. Over the years, this vision has grown into a commitment to bring you not only the best Philips appliances, but also a wide collection of premium cookware, spare parts, and home essentials.

A Dynamic & Evolving Collection

Just like your home, our store is never static. We are constantly curating products that reflect innovation, quality, and everyday convenience. From high-performance appliances to professional-grade kitchenware and smart accessories, every item we offer is chosen with care to add value, comfort, and style to your lifestyle.

We believe the best homes are never “finished.” They grow and evolve with you and our job is to ensure you always have access to what’s new, what’s better, and what’s next.

Our Commitment

While our product range may change with time, one thing never does our promise to you. For us, a sale isn’t complete when you place an order; it’s complete only when you feel happy, confident, and inspired in your home.

Every delivery is backed by our trust, legacy, and dedication to customer satisfaction. Your happiness is, and always will be, the true measure of our success.